RankTheBar top bar info
Nothing Really Matters
A hidden Midtown bar near subway movement, making the speakeasy trick feel spatial instead of smug.
Why we ranked it a top bar:
At 210 West 50th Street, hidden near the subway’s hum, Nothing Really Matters wins the speakeasy game by making concealment feel spatial rather than smug. Its location gives the room a built-in absurdity: one moment commuters, the next cocktails. A fine city should always allow for such trapdoors.
Who would like it: speakeasy hunters, Midtown drinkers, theatergoers, tourists who want a secret, and locals amused by hidden doors.
Drinks: imaginative cocktails in a concealed room.
Food: not the principal reason to come.
Crowd: mixed, curious, Midtown-heavy, with tourists who did their homework.
Best night: Tuesday or Wednesday after work; Saturday for novelty energy.
Price: not confirmed in the report.
The report includes Nothing Really Matters on Time Out’s 2026 citywide best-bars list.